The bi-annual NFTY Convention brings together hundreds of Jewish teens to learn, pray and have fun. The new site, a bold email marketing campaign and a creative social media strategy have boosted waning numbers from the last Convention (from 600 teens in 2011 to over 830 in 2013!).
I designed and themed this WordPress site, customized from the Simplicity premium theme, to play up the Convention’s LA location. I also worked with the NFTY web staff to identify and implement the appropriate plugins, including a searchable event calendar and a “Related Content” area on topical pages.
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